This position is no longer available.

Responsibilities:

This role will be responsible for developing the marketing strategy and approach for critical campaigns and programs focused on growing contributors and revenue. Specific focus will be building the marketing strategy to leverage both online/offline marketing and media vehicles while testing new marketing channels and messaging vehicles for specific target segments.  This position will use data and customer insights to determine appropriate target markets and marketing mix. This position will drive go-to-market approach across all key stakeholders and need to be an effective change agent, strong influencer and relationship builder at all levels of the organization to chart new paths for growth. This role will provide strategic direction and oversight for campaigns to ensure business metrics are achieved to plan. 

This position is critical to the future of Children International. It promises to be challenging — but you’ll see the reward of the job in the eyes of the youth who graduate from our programs, and in the gratitude of the employees who have grown and developed to make it happen. If your heart is beating a little faster at this point, you could be the person we are looking for.

Specific responsibilities include:

• Managing and driving  with key partners the marketing campaigns end to end — from strategy creation, messaging and positioning, creative development, campaign execution, fulfillment to on-going performance measurement of targets/business case and ROI.
• Focus on testing and learning agendas to determine campaign and program viability before scaling to wider audiences.
• Determine insights from data (both qualitative and quantitative) that can become actionable marketing campaigns.
• Understand marketing performance through analyzing ROI and determine appropriate deployment of on-going marketing campaigns and investment.
• Determine and launch new marketing and sales channels for growth.
• Work with cross-functional partners to enable new growth capabilities across multiple channels where the customer and new audiences engages, specifically in direct, digital and social media channels.
• Managing agency and external partners for marketing strategy and media placement.
• Creating customer journeys for key targets and audiences across the marketing lifecycle which would include setting overall cultivation strategy and approach for conversion.
• Developing marketing master calendar for key drive periods to set marketing strategy direction for the entire marketing organization.

Personal characteristics & qualifications:

• 10 years+ prior marketing campaign development experience
• Bachelor’s degree (business, marketing) required, MBA preferred
• Multicultural marketing experience a plus
• Proven track record with launching new channels for growth and optimize existing channels
• Deep knowledge of key targeted marketing and media practices along with creative insight that will drive results/outcome
• Strong analytical skills with ability to translate data/insight into action
• Experience with marketing automation platforms a plus (i.e. Sales Force Marketing Cloud)
• Knowledge of segmentation and proven marketing applications
• Results-oriented, self-starter and visionary thinker
• Willingness and ability to work in fast-paced and dynamic environment 
• Willingness and ability to engage in cross-functional collaboration
• Demonstrated ability to achieve outcomes within established resources and work effectively in a flat organization
• Dedicated to diversity with compassion for other cultures and respect for a wide range of faiths, beliefs, experiences and ethnically diverse populations
• Ability to project and maintain a calm work atmosphere while concurrently operating in a time- and deadline-intensive, customer-driven environment
• Embrace and foster a positive outlook toward change
• Possess a passion for children and youth and be committed to making a difference in the world