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WAYS TO GIVE |
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| Children International / Ways to give/ Corporate Philanthropy |
| Corporate Philanthropy |
Corporate Giving: Doing Well by Doing Good
Companies investing in philanthropic causes are getting plenty of attention these days. Social awareness is a driving trend in the media, while consumers are more passionate than ever about doing business with companies that invest in a cause.
In 2006, the nation's largest donors gave more than $4 billion in cash to charities, according to the Chronicle of Philanthropy. This shows the importance charitable contributions have in the modern marketplace, while underscoring how companies truly can "do well by doing good."
Why Get Involved in Corporate Philanthropy?
It's about building customer trust, improving employee morale, and enhancing public image. All of these benefits are why corporations get involved with philanthropies.
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Companies also like to forge partnerships with organizations that complement their core business and philanthropic goals. This has led corporations to assist humanitarian organizations like Children International in community projects, sponsorships, matching gift programs, product donations and in many other ways.
The bottom line is that by taking a hands-on role with Children International, your company can share the rewards of success with employees, customers and the world around us.
Broad Support for Corporate Philanthropy:
- 83% of Americans say that companies have a responsibility to help support humanitarian causes
- 92% have a more positive image of a company that supports a cause they care about
- 72% want their employers to do more to support a cause or social issue
- 89% of those familiar with their company's philanthropy programs feel a strong sense of loyalty to their employer
- 90% say companies should support causes that are consistent with their business practices.
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